Press

TeleCity

"Sally and her team did an excellent job for TeleCity. She secured incredible levels of coverage and really helped our sales and marketing drive, especially when we were extending our focus into new market sectors. The work Bratton PR did for us was a great example of how good media relations can have a direct effect on sales leads and, ultimately, enhance the bottom line."

James Tyler, Head of Communications, TelecityGroup

Background

TelecityRedbus Group is the leading independent provider of colocation and managed data centre services in Europe. Headquartered in London, the company operates 17 carrier-diverse data centre facilities across 7 countries throughout Europe. Bratton PR worked with TeleCity plc prior to its merger with Redbus Interhouse. The PR challenge was to improve TeleCity's market position across new vertical markets, relaunch managed IT services in media, place case studies and maintain a profile in core IT trade press.

Objectives

Strategy

Leveraging TeleCity's excellent customer relationships & portfolio of managed services, colocation & data centre services & turning them into bespoke stories for individual publications/analysts. Journalists were provided with specially created articles, top tips, phone interviews, and case studies - i.e. tailored comment.

Results