Monteverdi Estates
"We have worked with Bratton PR for many years and found them very effective, consistently achieving high quality coverage in a wide range of our target media. The agency's style is professional but always personable and you get to deal with the lead people on the account not an office junior. We look forward to working together for many years to come."Daniel Walker, Commercial Director, Monteverdi Estates
Background
Monteverdi creates exclusive private houses set in their own grounds through the restoration of historic property in the beautiful and cultural area of central Italy. All of its projects command striking positions overlooking the remarkable landscape in this region and range from the restoration of stone farmhouses to mediaeval castles. Great attention to detail is placed on providing the essential services required for modern living, whilst retaining the historic character and style of the individual properties. Bratton PR has been representing Monteverdi for over five years.
Objectives
- Raise awareness of Monteverdi Estates among potential customers and investors worldwide
- Position Monteverdi as the leading provider of bespoke private houses in central Italy, blending a contemporary style with history and tradition
- Demonstrate Monteverdi's local knowledge and property-buying expertise, plus its effective use of technology to speed up the restoration process
Target Audiences: People looking to buy a second home or a holiday home, and investors from around the world
Strategy
A case study based approach, focusing on the most recently completed restorations and incorporating high quality before and after images. Pitched Monteverdi for relevant forward features, offering interviews and expert comment, i.e. the provision of fresh data on the Umbria & Tuscan regions.
Results
- Articles in key industry media including; The Sunday Times, Inside Out, International Homes, FT Weekend and Homes Overseas
- PR spend returned on average a 18:1 ROI
