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Press

Kensington Home Technology

"Bratton PR helped us to raise our profile very quickly from start up and continuously creates new coverage opportunities in top tier media including The Sunday Times and idfx. Sally is a valued member of our marketing team who has evolved with us. We have benefited tremendously from her PR expertise since she started work on our account over four years ago."

Malcolm Stewart, co-founder, Kensington Home Technology

Background

Kensington Home Technology (KHT) is a company which started life as an AV specialist and has evolved to become the UK's leading Crestron lighting control expert; a NICEIC certified electrical contractor; a specialist on Crestron home automation and a consultant to interior designers on the provision of complete, integrated and future ready technology solutions.

Co-founded by Malcolm Stewart, Iain Brown and Jason Vaughan who merged their individual talents and specialisations of building, electronics and IT - KHT was officially launched by Bratton PR in 2005 via showcase demonstrations with media including The Sunday Times Home and City AM. By taking journalists to visit a real-life installation, they had an instant, high impact and thorough understanding of KHT's offering.

The main PR challenge was to launch KHT as a company with a unique approach in a busy AV market.

Objectives

• Launch KHT to the marketplace and educate target audiences on the company's offering, capabilities and differentiator.
• Focus on KHT's unrivalled ability to communicate with and bring together the numerous people involved on home technology projects - e.g. the client/home owner, interior designer, architect, builders and individual contractors - to deliver a bespoke, future ready solution.
• Position KHT as an expert on home technology issues, including home automation; lighting control; multi-room AV and home cinema; telecom & data networks; security & CCTV.

Target Audiences

Home owners in the high end residential property market, as well as interior designers and architects.

Strategy

To reach target audiences by placing case studies and tech expert columns in national media, as well as interior design & architectural trade press.

Results

• Positioning of KHT co-founder Malcolm Stewart as The Sunday Times Tech Expert, Ask the Experts column / Home supplement (18 articles have been published since Autumn 2006).
• Frequent editorial references in idfx, the leading publication for interior designers, with KHT commenting on a range of issues including home cinema, lighting control & home security.
• KHT articles & expert advice in numerous high-end consumer publications including Homes & Gardens and Grand Designs.