Igentica
"Bratton PR has worked with Igentica for over 3 years and having experienced the services from many PR companies in the past, I would not hesitate to recommend Bratton PR. Professionalism, understanding our objectives and delivery of results is how we have measured Bratton PR internally and they achieved 10/10"Nick Kandola , CEO Igentica Ltd.
Background
Igentica delivers web automation technology to numerous industry sectors and has been designing innovative software since 1999. The company's recent focus has been on providing revenue and pricing managers with market intelligence. Although a relatively small company, Igentica has large and demanding clients including Easyjet, Flybe, Avis and Systemax. Bratton PR has been representing Igentica for over three years.
Objectives
- Position Igentica as a leading provider of 'intelligent agent' software for price optimisation and revenue management
- Demonstrate customer solutions across hotel, airline, IT and hospitality industries
- Increase brand awareness and market penetration
Target Audiences: Revenue managers and marketing directors within the hotel, airline, retail and IT sectors.
Strategy
Pitched Igentica for relevant forward features, offering CEO interviews and case studies. Prepared customer stories for PC World, FlyBe and other blue-chip clients, which were used to target influential publications in key market sectors, ensuring each had its own bespoke angle.
Results
- 28 articles in key industry media (horizontal and vertical) including: Hotel & Restaurant, Aircraft Commerce, Retail Technology & Hotel, IT Week and Computing.
- PR spend returned on average a 20:1 ROI