Cloud 9

"It is without a shadow of a doubt that Bratton PR played an integral role in ensuring the great success of launching our salon Cloud 9. As a new business entering the competitive industry of hair and beauty, Bratton PR's professionalism and guidance made this an exciting experience. Knowing that you have a PR consultant that truly believes in your vision and works to make your dreams a reality is something that money just can't buy."

Sally Manning, Founder of Cloud 9 hair design & tanning, Cloud 9 Salon

Background

Cloud 9 Hair Design & Tanning opened for business in Enfield in June 2005. Offering a full range of hairdressing services, holistic therapies and UV free tanning, the salon believes in providing excellent service and using the very best natural products. Cloud 9 also caters for younger clients with its exclusive 'Little Angels Pamper Parties'. Bratton PR was appointed six months prior to launch to advise on the best way to differentiate Cloud 9 in a highly competitive market, and to plan an opening event that would create a buzz of excitement in the local community!

Objectives

Strategy

Appoint a well-known, personable, female celebrity (a mother who takes care of her appearance and has local connections) to take centre stage at the launch event. Focus on Cloud 9's exclusive 'Little Angels Pamper Parties' to create a differentiator, and enable us to extend the target media list beyond local newspapers.

Results